This Privacy Policy explains how Shandong Haotian Intelligent Equipment Co., Ltd. (“we”, “us”, “our”) collects, uses, stores, discloses and protects personal information of visitors and customers who browse our official website, submit inquiry forms, send emails or communicate with us for business cooperation. Our company is a comprehensive foreign‑trade enterprise focusing on import and export of construction machinery and supporting supply‑chain services for overseas projects, mainly supplying aerial work platforms (scissor lifts, boom lifts and mast lifts), construction hoists, spare parts and related one-stop engineering solutions.
This policy complies with applicable laws including the General Data Protection Regulation (GDPR) for users from European Economic Area, as well as relevant data‑protection regulations in the People’s Republic of China. By accessing our website and submitting your personal information, you consent to the practices described in this Privacy Policy.
1. Personal Information We Collect
We may collect the following personal data when you make business inquiries, request quotations or cooperate with us:
- Contact information: your name, job title, email address, phone / WhatsApp number
- Corporate information: company name, country/region, business background, project requirements, equipment demand
- Website technical data: IP address, browser type, device information, access time, pages you viewed, cookie data from our website
- Other information you voluntarily fill in inquiry forms or send to us via email or instant message
We do **not** actively collect sensitive personal data such as identity documents, bank card details or private life information, unless you pro‑actively provide such content for order execution and customs clearance procedures.
2. How We Use Your Personal Information
We use collected personal information for legitimate business purposes only:
1. Reply to your inquiries, provide product quotation, model selection suggestion for construction hoists and spare‑parts solutions.
2. Carry out pre‑contract communication, follow‑up of potential orders, arrange export business, shipping and supply‑chain related services.
3. Send product updates, industry news and business‑related marketing information (you may opt‑out at any time).
4. Maintain website security, analyze website traffic, optimize our product display and customer service experience.
5. Comply with legal obligations, tax and foreign‑trade regulatory requirements.
We will **not sell, rent or trade your personal data to unrelated third‑party commercial organizations** for pure marketing purposes.
3. Legal Basis for Processing Personal Data (GDPR)
For users within the European Economic Area, we process your data based on:
- **Consent**: when you voluntarily submit inquiry information and agree to receive our reply.
- **Contract necessity**: processing required for pre‑sale consultation and performance of import‑export sales contracts.
- **Legitimate interest**: reasonable business communication, service improvement and anti‑fraud measures, which do not override your personal privacy rights.
- **Legal obligation**: when we must process data to satisfy local regulatory and foreign‑trade compliance requirements.
4. Cookies
Our website uses cookies and similar tracking technologies to improve browsing experience. Functional cookies keep your basic visit preference; analytical cookies help us understand visitor traffic.
You can disable or delete cookies through your own browser settings. Disabling cookies may cause partial website functions to work abnormally.
5. Disclosure and Sharing of Personal Information
We may share your information only in limited necessary situations:
1. Authorized third‑party service providers: IT hosting providers, logistics & freight forwarders, customs declaration agents, payment service providers who assist us to complete export orders. These service providers shall keep data confidential and cannot use your data for other purposes.
2. Legal requirement: disclosure requested by court, government authority or regulatory body under valid legal procedures.
We ensure third‑party processors follow corresponding data‑protection rules when handling your data.
6. International Data Transfer
As an export‑oriented enterprise located in China, your personal data may be transmitted and stored in China. When data is transferred cross‑border, we adopt proper security safeguards to protect your personal information in compliance with applicable data‑protection laws.
7. Data Retention Period
We keep your business‑related personal data only as long as needed:
- Inquiry data: retained for 3‑5 years for potential business follow‑up, unless you request deletion.
- Formal order‑related data: stored in accordance with Chinese foreign‑trade, tax and archive‑keeping legal requirements.
Once data is no longer required, we will securely erase or anonymize your personal information.
8. Your Privacy Rights
Where applicable under local law (including GDPR), you have the right to:
- Access a copy of your personal data we hold.
- Request correction of inaccurate or incomplete information.
- Request erasure / deletion of your personal data.
- Restrict or object to certain data‑processing activities.
- Withdraw your previous consent at any time (withdrawal will not affect law‑compliant processing done before withdrawal).
- Opt‑out of our marketing emails.
To exercise above rights, please send us an email. We will respond within reasonable time frame required by law.
9. Data Security
We adopt commercially reasonable technical and organizational security measures (including encryption, access permission control, internal confidentiality rules) to protect your personal information against unauthorized access, loss or leakage.
Please understand that no internet transmission or electronic storage method can guarantee absolute 100% security.
10. Changes to This Privacy Policy
We may update this Privacy Policy due to business adjustment or legal requirement. Revised version will be published on our website with updated date. Continued use of our website after updates means you accept the revised policy.
11. Contact Us
If you have any questions, comments or requests regarding this Privacy Policy and personal‑data handling, please contact:
Shandong Haotian Intelligent Equipment Co., Ltd.
Address: No. 3, Lide Industrial Park, Jiyang District, Jinan City, Shandong Province, China
E‑mail: [email protected]
